Isha Nicole

SVP of Marketing + Creative Director

Boot Barn

With a rare blend of strategic brand acumen, creative vision, and a performing arts background, Isha Nicole serves as the Senior Vice President of Marketing and Creative for Boot Barn, the largest western, work, and country lifestyle retailer in the U.S. Since joining the company in 2016, Isha has played a pivotal role in redefining the brand’s presence across every touchpoint, leading a comprehensive redesign of Boot Barn stores nationwide and helping shape a more modern, immersive retail experience rooted in authenticity.Her influence has helped usher in a new era of Western marketing, one that blends storytelling, heritage, and lifestyle in a way that resonates with both legacy customers and a new generation of Western-inspired consumers. Isha’s leadership continues to push the boundaries of what Western retail can look and feel like in a rapidly evolving cultural landscape.