Tom Stempfley

VP Visual Merchandising

Belk Stores

As a seasoned Creative Professional in the Visual Merchandising and Retail Store Design Industry, I’ve held key executive positions in the leading brands across the retail landscape. My professional credo is quite simple: create an immersive, brand-defining in-store environment that transforms the customer experience form casual shopper, to loyal brand evangelist through enticement, arousal, and desire to purchase, by touching all 5 senses. My experience includes the development of traffic-stopping windows, merchandising and product placement, seasonal and environmental propping, store designs and fixture creation, in-store graphics, photography, art, and all p.o.p. signage. Everything a customer sees, touches, hears, smells, and even tastes, informs my decisions for store and shop designs, visual displays, merchandising strategies, photography, way- finding and price signage, and field/fleet directives.