Eddie Osterland

America’s First

Master Sommelier


Eddie Osterland was a featured speaker at RetailSpaces ’15.

Eddie Osterland, America’s first Master Sommelier, is an internationally acclaimed expert in the culinary arena of food and wine. For more than 25 years, he has performed his workshops and given educational and highly entertaining “during dinner” presentations on Power Entertaining with Food and Wine. Clients use Eddie’s lifestyle coaching to strengthen customer relationships, design annual client-appreciation events and execute corporate events that go way beyond expectations. They realize how today, more than ever, you cannot affort to be naïve about food and wines — the international currency for connection.

Audiences everywhere know him as witty, approachable and non-intimidating. He gives them the knowledge and skill they need to enjoy wine, and gives them confidence to entertain.

Eddie’s educational background evolved from a degree in behavioral psychology to graduating from L’Institut d’oenologie at Université de Bordeaux with the D.U.A.D. degree (diplôme d’aptitude a la deégustation des vins). He went on to become the first American to pass the grueling Master Sommelier Diploma in London in 1973. Upon returning to the United States, Eddie worked as Director of Trade Education at the International Wine Center in New York City. He was the wine editor for Restaurant Business magazine for a decade.

Over the course of his career, Eddie has worked with organizations and coached leaders from a wide range of prestigious companies, including Citibank, General Mills, Proctor & Gamble and IBM. In 2008 he participated in several major corporate entertaining events at the Beijing Olympics.

Facts about Eddie

Currently there are over a 145 master Sommeliers in the United States. Eddie Osterland was the first of them … a pioneer!

French trained-graduated (in 1975) from the University of Bordeaux, France with a degree in Professional Tasting (D.U.A.D-Diplôme Universitaire D’Aptitude A la Dégustation Des Vins)

Master Sommelier, Guild of Sommeliers, London England

Exclusive Master Sommelier, JetSet Magazine

Former head Sommelier Hôtel de la Poste, Beaune France

Past Director of Trade Education for the International Wine Center in New York Where he traveled for 5 years to 25 cities each year presenting his unique multi-media style events on behalf of companies like American Express, National Restaurant Association, Heublein Inc, Foods & Wines From France and the Italian Trade Center

Author of Power Entertaining – Mastering the Fine Art of Professional Entertaining

Author of the unprecedented Wine & the Bottom Line written for the National Restaurant Association

Former Wine Editor for Restaurant Business Magazine for more than a decade

Chosen by Esquire Magazine to do their “Wine Advisor Video”. As seen on numerous cruise ships around the world, let’s meet “Your Personal Wine Coach” – Eddie Osterland!

Member National Speakers Association (NSA)

Degree in Psychology

Instrument-Rated pilot