Liz Williams

President & CFO


Liz Williams is a strategic and operational executive known for successfully leading and scaling best-in-class businesses across the consumer landscape. She is currently the President and CFO at Foxtrot, the digitally native, venture-backed company reshaping the future of food and convenience through retail and e-commerce technology. In this role, Liz oversees the operations, finance, strategy and development teams and is responsible for the brand’s retail expansion with a focus on driving customer experience and operational excellence. 


Prior to joining Foxtrot, Liz co-founded Hart House, the plant-based quick service restaurant concept backed by Kevin Hart. She also served as CEO of Drybar, the premier blow dry bar specializing in blowouts, hair care products and styling tools.


Liz has deep roots in the restaurant space as the former President of Taco Bell International, a subsidiary of Yum Brands, Inc.’s (NYSE: YUM). In this role, Liz was responsible for the brand strategy, growth and performance of the international business across 30 countries. Prior to this role, Liz was the Taco Bell Global CFO, leading finance, strategy, information technology and ecommerce, where she was responsible for all financial elements of the $11B business. Before joining Yum Brands, Liz spent six years with The Boston Consulting Group (BCG) as Principal in the Consumer and Retail practices in the U.S. and Asian markets. 


She currently serves as a board member for Stitch Fix (NASDAQ: SFIX), a leading online personal retailer and as a board member for Viant (NASDAQ: DSP), an advertising software provider. She received her bachelor’s degree, as a marketing major, from the University of Texas Business Honors Program and earned her MBA from the Kellogg School of Management at Northwestern University.